September 7, 2026
Soraya restaurant in London arrives in Marylebone with the full Pachamama Group treatment: generous cooking, a big room, careful design and the sense that dinner may quite easily become drinks, then one more round.
The food is Persian in inspiration, but shaped for contemporary London. Expect herbs, flatbreads, charcoal grilling, rice, yoghurt, saffron, sour fruit and slow-cooked stews rather than a timid parade of small plates.
It is still early days, but Soraya looks like the group’s most ambitious restaurant yet. Big, polished and built for sharing, it brings a welcome note of Middle Eastern warmth to this corner of Marylebone.
At a Glance
Best for: Group dinners, stylish lunches, Persian food, dates and all-day dining
Cuisine: Contemporary Persian and Middle Eastern
Location: George Street, Marylebone
Price: Likely mid-to-high London dining, around £60–£100 per person with drinks
Signature dishes: Kuku sabzi, kashk bedemjan, lamb koobideh, chicken joujeh, ghormeh sabzi and short rib khoresh
Atmosphere: Warm, glamorous and designed for a long table
Nearest station: Marble Arch or Baker Street
Booking tip: Go with enough people to share rice, grills, bread and stews properly
What Is Soraya?
Soraya is the new Persian-inspired restaurant from Pachamama Group, the team behind restaurants including Zephyr, Bottarga, Nina and Lagana. The concept first appeared in Abu Dhabi before being brought to London, which gives the Marylebone opening a slightly more international polish than a straightforward neighborhood Persian restaurant.
The idea is all-day dining with a Persian rhythm: breakfast dishes built around eggs, herbs, yoghurt and bread, then a fuller lunch and dinner menu of flatbreads, stews, grilled meats, rice and generous sharing plates.
It is not trying to be modest. Soraya is a big restaurant with a big mood.
The Atmosphere and Design
Soraya occupies a large corner site at Loxton Walk, just off George Street. The scale matters. This is not a tiny candlelit dining room hiding behind a curtain of mystery.
The design is described as drawing on Persian domestic architecture, but interpreted through a contemporary London lens. That should mean warmth without slipping into pastiche: layered rooms, soft lighting, textured surfaces, an open kitchen and enough glamour to make dinner feel dressed.
There are two private dining rooms, which makes sense for the food. Persian cooking is often at its best when the table is full, the bread is moving and nobody is entirely sure who ordered the extra rice.
The Menu
Soraya’s menu is built for passing dishes across the table. At breakfast, the Persian influence appears through kuku sabzi, the herb-packed omelette, eggs Benedict with saffron hollandaise, khachapuri-style pide, yoghurt, herbs and breads.
Later in the day, the cooking becomes more substantial. Expect smoked aubergine kashk bedemjan, paneer sabzi with herbs and walnuts, fresh flatbreads and charcoal-grilled meats. Lamb koobideh and chicken joujeh are the obvious grill orders, while butterflied sea bass with herbs and lemon gives the table a lighter route.
The stews are where the restaurant should become most interesting. Ghormeh sabzi brings the deep green comfort of herbs, beans and slow cooking. Short rib khoresh with sour grape sounds like the dish to build dinner around: rich meat, acidity, sauce and enough reason to order more bread.
Rice will matter here. Tahdig, saffron rice and baked preparations give structure to the richer dishes. This is the kind of food that needs appetite, not restraint.
Drinks & Wine
The drinks programme is designed to carry Soraya from daytime into evening, with cocktails, wine, tea, coffee and non-alcoholic serves. Persian flavours give the bar useful material: rose, citrus, herbs, saffron, pomegranate and sour fruit all make sense in the glass.
What to Order at Soraya
Best breakfast order: Kuku sabzi
Best starter: Kashk bedemjan
Best bread dish: Khachapuri-style pide
Best grill: Lamb koobideh or chicken joujeh
Best stew: Short rib khoresh with sour grape
Best rice: Tahdig
Best fish: Butterflied sea bass with herbs and lemon
For four people, order flatbread, aubergine, one herb-led dish, two grills, one stew and plenty of rice. This is not a restaurant designed for solo plate management.
Who Is Soraya Best For?
Soraya is best for diners who like generous, social restaurants rather than hushed rooms with tiny plates. It should work well for birthdays, dates, group dinners, long lunches and anyone who wants Persian flavours in a more polished London setting.
It is less suited to people looking for a quiet, traditional family-run restaurant. Soraya is clearly aiming for something bigger and glossier.
Is Soraya Worth Booking?
Yes, if you want a stylish Persian restaurant with the energy and confidence of Pachamama Group behind it. The concept has range: breakfast, lunch, dinner, cocktails and private dining.
The risk is that the scale could make the cooking feel too polished, too designed, too far from the comfort that makes Persian food so compelling. But the menu has the right instincts: herbs, smoke, bread, rice, stews and sourness.
Book with a group, order generously and let the table do what Persian food does best.
Practical Information
Address: 96 George Street, London W1U 8AF
Area: Marylebone / Loxton Walk
Nearest stations: Marble Arch, Baker Street and Bond Street
Cuisine: Contemporary Persian and Middle Eastern
Restaurant group: Pachamama Group
Style: All-day dining, bar and private dining
Private dining: Two private dining rooms
Best for: Group dinners, celebrations, Persian food, cocktails and long lunches
FAQs
What type of food does Soraya London serve?
Soraya serves contemporary Persian and Middle Eastern food. The menu is expected to include herb-led egg dishes, fresh breads, flatbreads, grilled meats, rice, stews, aubergine dishes, yoghurt and saffron-led flavours.
Where is Soraya London?
Soraya London is at 96 George Street, Marylebone, London W1U 8AF, within the Loxton Walk development near Marble Arch and Baker Street.
Who owns Soraya London?
Soraya is from Pachamama Group, the restaurant group behind Zephyr, Bottarga, Nina and Lagana.
What should I order at Soraya?
Order kashk bedemjan, fresh flatbread, lamb koobideh, chicken joujeh, ghormeh sabzi, short rib khoresh and tahdig. For breakfast, kuku sabzi is the most Persian-leaning choice.
Is Soraya good for groups?
Yes. Soraya’s large dining room, sharing-style food and private dining rooms make it well suited to groups, celebrations and long communal meals.
Is Soraya expensive?
Soraya is likely to sit in the mid-to-high London dining bracket. Its Marylebone location, large-format design and Pachamama Group positioning suggest a polished restaurant rather than a casual neighbourhood café.
Is Soraya good for a date?
Yes, especially for a date that wants atmosphere, cocktails and food designed for sharing. The room should feel lively rather than intimate, so it is better for a sociable evening than a very quiet one.
Soraya Restaurant London Bookings
Capital A List members can make bookings for Soraya restaurant in London below.
