Launched in May 2025, the Bluebird member’s club in London is the modern, curated private members’ club by The Evolv Collection—a group founded by Sir Terence Conran in 1991, formerly known as D&D London. Built around a community of enterprising professionals and cultural connoisseurs, its creation is designed to bring hospitality, networking, and lifestyle into an elevated offering. Evolv has confirmed the relaunch in London and unveiled ambitious plans to expand the membership model globally over the next two years, targeting both national and international growth.
Part of their ethos is homespun elegance intertwined with bold hospitality. Bluebird Club members enjoy access to private lounge spaces located at Bluebird Chelsea and South Place Hotel, Liverpool Street. These locations are stylishly designed—to reflect both contemporary design standards and the heritage context of each site. The overall aesthetic balances relaxed sophistication and dynamic energy. The Chelsea venue complements its Art Deco restaurant setting, while the City lounge offers modern corporate-meets-lifestyle appeal.
Bluebird Club positions itself at the intersection of hospitality, business networking, and lifestyle. Its demographic focus—entrepreneurs, business leaders, and global travellers—aligns with modern trends for flexible, membership-based social spaces. Evolv’s global rollout strategy anticipates Bluebird Club becoming a prestigious brand in major cities beyond London. With this fresh hospitality-focused model, the concept rivals high-end clubs but delivers distinct benefit via hospitality access, curated experiences and concierge services.
Bluebird Club Member’s Club London Membership and Amenities
Amenities in Bluebird Member’s Club include:
- Private Lounge Access: Two exclusive lounges at Bluebird Chelsea and South Place Hotel, ideal for business meetings by day and social evenings by night.
- Dining Privileges: Enjoy 20% off food and beverage across all Evolv Collection restaurants—including celebrated venues like Angler, Quaglino’s, Orrery, and German Gymnasium.
- Gym & Spa Access: Full access to South Place Hotel’s amenities including Technogym and Peloton-equipped gym, sauna, steam room, ice bath, and wellness treatments available daily from 6 AM to 9 PM.
- Member Events & Networking: Complimentary monthly events—masterclasses, tastings, leadership talks—open to members and a guest.
- Personal Concierge Service: Provided via Go Privilege, offering world-class lifestyle support: international flights and travel arrangements, private jets, yacht charters, event access (F1, Wimbledon, etc.), and reward points on bookings.
Members join via the Evolv website, receiving full digital guidance, and must sign up directly through the Bluebird Club platform. The Individual Annual Membership is £1,500 per year. Corporate Membership (for groups of four or more) price at £1,250 per person per year.
Bluebird Club Member’s Club London Cuisine, Dress Code & Address
Fees: Membership for the Bluebird Club costs £1,500 per annum. Bluebird Club Corporate Membership (4 + members) £1,250 per annum.
Dress Code: Smart Casual
Area: Chelsea
Address: 350 King’s Rd, London SW3 5UU
Website: https://bluebirdcity.com/bluebird-club
Please note – Capital A List does not offer access – This article is for informational purposes only.
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