July 30, 2025
Scheduled to open in spring 2026, 40 Duke member’s club in London marks Selfridges’ bold expansion into the realm of high‑end private hospitality. The club converts approximately 630 m² of fourth‑floor office space in its iconic Oxford Street flagship into an invitation‑only sanctuary for its VIP customers. With an investment estimated at £100 million, the project signals a strategic move by Selfridges—to deepen its connection with high‑net‑worth clientele as retail challenges reshape the luxury landscape.
Historically, Selfridges has long embraced experiential retail—from its early rooftop gardens and fashion shows post‑opening in 1909 to pop‑up restaurants on the roof post‑2009. 40 Duke continues this tradition of elevated, curated spaces within the Grade II listed landmark building designed by Daniel Burnham.
Located within the SWOD extension built in the 1930s, the club blends classic architectural elements with contemporary interiors. Floor‑to‑ceiling glazing and a retractable canopy on the external terrace ensure flexible, light‑filled spaces suited to London’s variable climate. Interiors reflect elegance with bespoke furnishings and artful styling—though final design details remain under wraps. Access is discreet: members may enter via Duke Street or through the main store during shopping hours.
40 Duke represents a convergence of luxury retail, hospitality and experiential branding. It aligns with evolving luxury trends where affluent consumers seek exclusive, membership‑based social and relaxation spaces beyond mainstream hospitality offerings. In London—where flexible work and blurring of professional-social lines fuel demand—clubs like The Twenty Two, Maison Estelle, and the London Kensington Roof Gardens have already gained traction. 40 Duke adds Selfridges to this competitive arena, and offers a distinct advantage: in-store access, integrated shopping experiences, and an existing loyal customer base.
40 Duke Member’s Club London Membership and Amenities
The main amenities at 40 Duke are:
- Bar & Lounge: A social hub serving elevated cocktails and light refreshments.
- Private Dining Room: Seating up to 80 guests.
- External Terrace: Rooftop‑style space for up to 64 diners, complete with retractable canopy and year‑round usability.
- Extended Hours: Open 8 AM to 12:30 AM (Sun–Thu), and until 1:30 AM on Fridays and Saturdays.
Membership is strictly invitation‑only, targeted at Selfridges’ most valued and high‑spending clientele. Entry comes via a curated selection process; the club is expected to cultivate exclusivity akin to elite London clubs, but with the brand synergy and retail adjacency unique to Selfridges. There is no public access—opening is tied to both customer value and brand positioning.
40 Duke Member’s Club London Cuisine, Dress Code & Address
Fees:
Dress Code:
Area: Marylebone
Address: 400 Oxford St, London W1A 1AB
Website:
Currently Featured
From Michelin Excellence to the Roux Brothers and Pierre Koffmann, Chef Sameer Taneja’s Benares: A Journey Back Home
What a journey this guy’s been on. I had the chance to sit down with Chef Sameer Taneja, the executive chef at Benares in Berkeley Square. You’d expect a Michelin-starred chef with his CV to be all puffed up with self-importance, but not Sameer. He’s not the type to humble brag with his hand earnestly resting on his chest, telling you ‘how grateful and humbled’ he is in that way that makes you cringe. No, […]
Blue Marlin Ibiza Club London
Blue Marlin Ibiza Member’s Club in London is part of the club’s extensive portfolio. Known for its elegant beach clubs in Ibiza and other international locations, Blue Marlin is a reference for luxury and the joy of celebrating life’s pleasures. Located at the Mondrian Shoreditch on Curtain Road, their London venue is a slice of Ibiza’s famed party atmosphere in the East End. The Blue Marlin Ibiza in London aims to create a haven of […]
Mosimann’s – A Look Inside London’s Famous Members Restaurant
When one utters “Darling… I’m just popping in for a spot of lunch at a luxurious dining restaurant in Belgravia that catered to both Harry and William’s wedding; it has John Major, John Cleese and a long list of actors, writers, and politicians as regulars too. The rub is that you must be a member to even order a starter, and it catered for the Olympics, US presidents and some of the most powerful people […]
